ten:pm | Fine Visual Gravy

Historians claim the first American newspaper advertisement was printed sometime in 1704. It was an ad for a house published in the Boston News-Letter. We’ve come a long way since then. These days that house would probably be the subject of a multi-tiered, multimedia advertising strategy. There would be print ads … and web ads … and eye-catching graphics … and copywriting with words like “cozy” and “light-filled” and “quaint.”

These days, advertising campaigns present clients with a dizzying array of options. ten:pm not only helps clients figure out what tools and strategies are right for you; we also develop creative concepts that help you reach your goals.

Virginia Lottery
In partnership with Qorvis Communications
Working with the Virginia Lottery, ten:pm worked on point-of-purchase materials for the release of the Monopoly scratch game from initial concept comps through the final mechanical layouts for production. "Mr. Monopoly" and "Dog Scratch" were the final designs produced in a variety of sizes in both English and Spanish versions.

ten:pm developed point-of-purchase materials for the Virginia Lottery's Harley Davidson scratch game. The initial "Live to Ride, Scratch to Win" theme was fine tuned to work in a variety of mediums, including counter mats, posters, billboards, and TV spots.

Brambleton, LLC
Real estate developer Brambleton, LLC wanted to develop a series of ads that promoted the company’s first Verizon “smart community,” which is located in Loudon County, Virginia. Working with the theme of “questions,” print ads highlighted the benefits of the community and its integrated technology features..

Centex Homes
Below are highlights from an ad series created for real estate developer Centex Homes. These ads and associated marketing materials A series of ads and associated marketing materials were developed that incorporated various meanings of the word “home.”

Resort Finance
Resort Finance is the only company that exclusively helps finance resorts and other specialty developments. This unique client needed a unique advertising campaign that highlighted the specific knowledge and background that Resort Finance offers. Two campaigns were developed; one using the them of “we see,” and the other based on a “directory” concept.

Lowes Island Club
Lowes Island Club is a premier golf club located in Virginia. This client came to ten:pm media looking for a series of ads that could highlight the club’s many services and amenities, particularly their ability to host specialty events. ten:pm media developed an advertising campaign organized around the club’s special event services.